MetacultureIt is one thing to comprehend how culture makes its way through the world in those cases where something old is reproduced in the same physical shape where, for example, a song is sung or a story retold. It is another thing altogether, as Greg Urban demonstrates, to think about cultural motion when something new is created a new song or a new story. And this, the creating of new culture, is the overarching value of the contemporary world, as well as